baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Outshine Other Annual Reports with Video

Description

Have you ever devoured a printed or PDFed annual report, cover to cover? No? Us either.

So how do you make your organization’s annual report radically different? How does your report become a “not-to-be-missed” moment each year, and reach more people than ever before?

You do it by tossing aside your old report format and instead filming the real stories of people whose lives you’ve helped transform.

We’ll share our process of leaving behind the traditional 15-pager and long-winded report website and show you how to get “slam dunk” results. 

Learn what it takes to build compelling video stories (for your annual reports and beyond), and distribute them in the most targeted and effective way.

Still need a print version? We’ll share our easy method for making a streamlined leave-behind that perfectly complements your video stories.

And, do it all within your budget. 


Learning Outcomes

  • Think like a producer and choose the right stories to tell on video for an annual report
  • Create a detailed plan, choose your location(s), and select the right vendors/freelancers for your budget
  • Put all the pieces together for multi-channel distribution to reach your largest, most engaged audience

Target Audience

Marketing and communications staff, fundraising teams

Additional Speakers

Emily Kornblut, Story Editor/Executive Producer, Really Useful Media

Tags

BudgetingStorytellingVendor ManagementVideo

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