baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Organize to mobilize: How-to do digital for a mobilization


Mass mobilizations have long helped movements win, but the way we build and communicate to our base has changed. Digital tools have democratized the way we tell stories and opened up opportunities for more personalized outreach and recruitment to help shift the balance of power in our favor. With step-by-step handouts and case studies from the People’s Climate March in NYC, this panel will prescribe how to easily create supporter engagement journies across channels before, during, and after mobilization that will help you get the numbers to win AND change hearts and minds.

Learning Outcomes

  • Create supporter engagement journies across channels before, during, and after a mobilization while doing lead generation and deepening engagement.
  • Create supporter-centric engagement journeys by IDing audiences and creating campaign narratives that will inspire them.
  • ID specific ways to make supporter engagement journeys engaging, inspiring, and impactful on the campaign target.

Target Audience

Anyone beginning to think about organizing and mobilizing online while building and engaging a list of supporters over time.


Case StudyContent StrategyEngagementStorytelling