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20NTC Session Proposal

Optimizing Campaign Effectiveness with the right KPI’s and Data Analysis

Submitted by: Wendy Levine NTEN Member badge | Salsa Labs


Tracking and measuring the right data can turn good fundraising and advocacy campaigns into great campaigns.  How do you determine which data is relevant to campaign performance? We will be discussing meaningful KPI’s, establishing baselines and goals, and how to measure success.

Walk away with actionable guidance to take your data analysis to the next level and make stronger decisions about everything from campaign messaging and communications timing to donation request levels.

Join us for a detailed discussion and be ready to explore what data is important to your organization and what it is telling you!

Learning Outcomes

  • Leverage knowledge of your cause and programs to develop the right Key Performance Indicators for your organization.
  • Map KPI's and data measures to actionable changes for your campaigns.
  • Discover techniques for interpreting campaign data

Target Audience

Digital directors, development directors, database administrators, executive level fundraisers.

Additional Speakers

Jennifer Smith, Data Engineer at Public Interest Network



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