baltimore Buildings
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20NTC Session Proposal

One Size Doesn’t Fit All: Multi-channel Campaigns for Multi-generational Donor Bases

Submitted by: Doug Burton | VSG Marketing


It’s no surprise that the landscape of donor demographics are changing. We can’t be afraid to evolve our fundraising methods with those changes. We’re not saying ditch your tried and true donor base for a new and younger donor base. We’re just saying diversify your approach. Gone are the days where you can utilize a one size fits all fundraising method. In this session we will explain how you can create successful multi-channel campaigns utilizing the combination of digital and print methods.

Learning Outcomes

  • Learn about trends and deliverable preferences for each generation
  • Create a successful multi-channel fundraising campaign that reaches multiple generations
  • Track and measure the success of your campaign

Target Audience

Fundraising/development staff and teams, marketing and communication staff, executive leadership

Additional Speakers



CampaignsCase StudyContent StrategyEngagement

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