baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Omnichannel Engagement, Optimization, and Acquisition

Submitted by: Eric Pratum | Bigwidesky


In a series of 3 experiments with one national nonprofit, we doubled their annual online giving. In another series of experiments with a regional nonprofit, we increased their online giving through their primary donation form 88%. In another experiment, we increased lead generation 34%. Come to this session to learn how to beat industry averages for online revenue growth and acquisition while running a sophisticated branding and awareness program, online optimization, digital media, and social enterprise.

Learning Outcomes

  • You will learn what a modern, efficient, digital marketing and fundraising program looks like.
  • You will learn what online tests give you the biggest bang for your buck.
  • You will learn what digital channels perform best at every step of your constituent's journey.

Target Audience

Anyone involved in messaging for your organization should attend. In particular, digital staff & decision makers will benefit.



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