Not Fake News! Using editorial content to tell your story.
In this era of accusations of “fake news” and partisan media, the ability to produce credible, high-quality storytelling is more important than ever. Learn how your organization can develop (and sustain!) an editorially-driven communications strategy to raise engagement and help current supporters, prospects and the public better understand why you do what you do.
We’ll discuss the role of blogging, op-eds, video, photography, podcasting and how you can use them in a multi-channel content stream to reach more people. We’ll also cover the skill-sets needed to be successful, how to mentor and cultivate inexperienced staff, and why ethics and high standards are so important.
Led by experienced non-profit communications leaders (with journalism background), this session will share best practices and include many specific examples.
- Understand the value proposition of an editorially-driven journalistic approach to organizational communications
- Learn how to produce high quality blogs, video, podcasts and how to utilize effectively on website, social media, fundraising, email.
- Awareness of skills sets and roles required and how to cultivate them at your organization.