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20NTC Session Proposal

Nobody’s Reading Your PDFs: Publish Audience-Friendly Research and Reports


Nonprofits face a challenge when publishing research, project outcomes, policy analysis, and similar documents: how to present a substantial body of content in a coherent way, to an audience accustomed to 250-word blog posts and 140-character tweets.

For years the answer was to stick PDFs on your website and tell people to download them. But modern readers expect interactive data, video, mobile optimization, personalization, and more; and PDFs are failing to engage readers and achieve results.

Learn the tools and techniques that several successful nonprofits used to move their content (and their teams) beyond the PDF into interactive, engaging content strategies.

Learning Outcomes

  • Recognize pros/cons of publishing research & reports in PDF vs interactive web content; assess optimal approach for your particular needs
  • Understand workflows for getting content from researchers/authors into interactive web format; message internally with stakeholders new to these concepts
  • Walk away with a plan for slicing, dicing, remixing & publishing your own research content when you return home


ResearchSocial MediaWebsites


Genie Gratto

Communications Consultant


Genie Gratto is a mission-driven communicator with a passion for storytelling, technology, and social change. She began her career as a reporter, but has spent more than two decades communicating on behalf of nonprofits, fulfilling a broad range of missions including ensuring freedom of choice for all women, progressive police research, labor rights, protecting the public’s health, and promoting diversity in tech.

Nathan Gasser

President & Executive Chef

Report Kitchen

Nathan Gasser is a digital strategist and interactive systems designer with 20 years experience creating web sites and web applications. His experience ranges from content management solutions, to web security and performance optimization, to data visualization, to user experience design, to social media analytics and more. His career focus is on building teams and systems that use technology, data, and stories to connect people in meaningful ways.

Nathan is president and owner of Rock River Star, a web development and consulting company, and recently launched Report Kitchen, a service for turning structured report documents into engaging web experiences.

Meghan Hess

Digital Manager

Campaign Legal Center

Meghan is the Digital Manager for Campaign Legal Center, using online storytelling to support an organization of lawyers and policy experts working to protect and strengthen the democratic process in the United States. She has eight years of experience driving social good through her work with nonprofits, both in the digital sphere and as an on-the-ground grassroots organizer.

Meghan is based in Washington, DC but a proud New Jersey native, and she will happily talk your ear off about the trials and tribulations of backyard vegetable gardening.

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March 13, 2019


1:30pm – 2:45pm

CFRE Credits

NFR - 1.25

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Session Evaluation

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