No Money, More Problems: Driving donations through better volunteer experiences
Volunteers are more likely to become donors. And donors that volunteer are more likely to donate more. Our session offers 3 actionable ways to curate the volunteer experience to drive better fundraising outcomes, based on years of analyzing the behaviors of 1M+ nonprofit volunteers. You’ll walk away with a tactical, data-driven plan that you can present back to your organization and execute immediately. Our recommendations are based on two data sets: (1) Quantitative – 2 years of analyzing the behaviors of 1M nonprofit volunteers, including A/B testing different prompts, automated email/SMS messages; and 2) Qualitative – interviewing 50+ nonprofit stakeholders about how volunteers become donors, and vice versa. We’ll use the first 10 minutes to share our answers and data behind them; then, we’ll break you up into groups to workshop your individual plans (50 min). During the final 10 min, we’ll ask 1-2 groups to share their plans.
- Create an actionable plan for improving volunteer experiences, to present back to your organizations
- Start executing on the plan immediately to drive better fundraising outcomes
- Effectively advocate internally for more resources/budget, having demonstrated clear-cut volunteer/donor relationship