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20NTC Session Proposal

“Next Practices”: The Art and Science of Inventing Tomorrow’s Best Practices


Experimentation has proven a far more effective method in discovering the ideas that really work, instead of 10,000 hours of deliberate practice. The American Heart Association and Alzheimer’s Association will share their top experiments. Learn how to bolster fundraising and engagement efforts, including testing and embracing “failure” as a critical component of the experimentation process.

Learning Outcomes

  • Learn the tests that have boosted success around peer-to-peer fundraising programs, Facebook fundraisers, P2P Texting, Mobile Check Deposit and more.
  • Apply innovation methodology to your program.
  • Understand how to bake innovation into your culture, including quick wins for adoption.


Case Study


David Woody

Director, Innovative Solutions

American Heart Association

Over 25 year experience in non-profit business technology with a focus on technology strategy, data analytics and innovative solution development.

Amy Harrod

Associate Director of Digital Fundraising

Alzheimer's Association

I have been with the Alzheimer’s Association for over 4 years with the Digital Fundraising team. I previously worked for the American Cancer Society for 13 years. I love being part of a team that can make it easier for our participants and donors to support our cause.

Roz Lemieux

Sr. Director

Blackbaud, Inc.

Roz Lemieux is the Director of Blackbaud Labs. Previously, Roz was the CEO of (a Blackbaud company) and founding partner at Fission Strategy, a creative agency that has helped over 200 organizations “ignite social action for good” using the latest social, web, and mobile technology. She served as Executive Director of the New Organizing Institute (NOI), a training institute for tech-enabled grassroots organizers. NOI grads have served in the White House, as New Media Directors of federal agencies, and today lead the digital teams at a number of national nonprofits. Roz gained experience in large-scale grassroots organizing as an early member of the team after getting her start in online advocacy in 1999, serving as the Feminist Majority Foundation’s web team director. Roz has spoken at dozens of conferences about the power of technology and social media for empowering individuals and groups to make positive change in the world. She has won awards for her work, including a 2014 Stevie Award for Women in Business, a 2012 Campaigns & Elections Innovator award, the 2009 Women’s Information Network “Young Women of Achievement” award and recognition from Planned Parenthood for the Feminist Majority’s trailblazing online campaign in support of women and girls in Afghanistan (2003). She has served on the boards of Turing School, National Priorities Project, the Chattahoochee Hills Charter School Foundation; and was an advisor to LP2X, an Atlanta-based incubator for female-founded businesses.





March 15, 2019


1:15pm – 2:30pm

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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