baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Next Level Content Creation and Optimization

Submitted by: Eric Pratum | Bigwidesky

Description

It’s the biggest unrecognized opportunity on every website. While most website managers, brand managers, and content strategists spin their wheels every month on something new, they overlook what their existing content tells them. This session is equal parts art and science. We’ll improve your search rankings, attract more of your target audiences, and convert a higher percentage of them by finding the content that inspires a visitor to take action.


Learning Outcomes

  • You will learn what gets you the most visibility and traffic from search.
  • You will learn what content is best positioned for converting visitors.
  • You will learn how to identify what content needs just a nudge toward greatness.

Target Audience

Anyone involved in website management, content creation, or audience engagement should attend.

Tags

AnalyticsContent MarketingContent StrategyWebsites

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