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20NTC Session Proposal

Neuro-Fundraising® – What is it and how to use it

Submitted by: Sarah Haertl | Moore DM Group


Neuroscience and behavioral marketing are altering what we know about what motivates donors to take action. While still in the early stages of use in the charitable industry, non-profits are finding major success when they implement the tools and techniques of Neuro-Fundraising®.

In this introductory class to Neuro-Fundraising®, you’ll gain insights into how non-profits are using these techniques to gain bigger and more frequent donations in all areas of fundraising as well simple to use ideas you can put to work right away for your organization.

Learning Outcomes

  • Learn how to utilize Neuro-Fundraising® in all aspects of your fundraising content (Direct Mail, Digital, Events, Video)
  • Learn how to motivate socially desirable behavior
  • Learn actionable insights including anchoring, social proof, mirroring, priming, and more

Target Audience

Intermediate and advanced fundraisers seeking breakthroughs in fundraising efforts and program staff seeking to influence social change.

Additional Speakers

Primary Presenter: Geoff Peters, Chairman


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