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20NTC Session Proposal

Navigating The Unknown With The 2019 Digital Outlook Report


Care2 , hjc and NTEN are excited to release the 2019 Digital Outlook Report, which captures the digital strategy landscape in nonprofit organizations, as well as strategies in 2019 for staffing, tactics, tools, and more.

In keeping with the theme of the 2019 Digital Outlook Report, “Navigating the Unknown,” we’ll first help you launch your ship from the shores of some basic fundraising technology that we should all be using better. We look at P2P, Facebook, and Google Ad Grants to fill in those knowledge gaps that are keeping your ROI ashore.

We then steer our way to the ocean of uncertainty surrounding cross-team communication. It’s a topic we’ve approached in the past, but this year we’ve got some quick tips to cross-skill your team that requires no budget, little time, and will keep your crew happy.

Don’t have a ship? We’ll teach you to build your own. Too often, nonprofits have to make do with corporate software and solutions that don’t fit their particular needs. In the final section, we’ll show you how organizations can adapt technologies to fit their purpose, create their own solutions, and think outside the #nptech box.

We hope these strategies will help you navigate your way to smoother waters.

Learning Outcomes

  • Easy ways to level up your ROI on your existing fundraising platforms
  • Frictionless methods to cross-skill your team
  • How to make technology work for your nonprofit, not the other way around


Elena Francis

Digital Marketing Account Manager


Elena is a marketing specialist from London, England with vast non-profit experience in the UK, Canada and the United States. Having worked for agencies with a range of clients and as part of in-house marketing teams, she understands the needs of both sides and can effectively plan, administer and optimize omnichannel campaigns.

As a Digital Marketing Account Executive, Elena liaises closely with clients to define campaign objectives then produces comprehensive marketing strategies and execution to drive robust lead generation and brand building efforts. Her marketing experience is profoundly well-rounded with specialisms in fundraising, PPC, SEO, email, social media, analytics, design theory and more.

Charly Jarrett

Nonprofit Digital Consultant


Charly Jarrett has spent well over the last decade dedicating her life to fundraising for great causes and organisations. She believes that a combination of creative solutions & embracing technology is the way forward for a modern nonprofit. Now specialising in online giving, she oversees fully integrated fundraising campaigns that consistently surpass targets.
When she isn’t working, you can find her at the dog park with her 13 year old dog Bambam.

Jennifer Jones Ingram

Director, Strategy & Partnerships


For more than twenty years, Jennifer has been a direct response fundraiser, working at such well-known charities as GMHC, The ASPCA, Greenpeace, the National Alliance on Mental Illness, and CARE USA.

While at The ASPCA and Greenpeace, she significantly increased supporter numbers & revenue and developed large monthly donor acquisition programs using mail, telemarketing, email, face to face, and DRTV. She also served as an internal consultant to 30 international Greenpeace offices, implementing and improving their fundraising programs around the world. At CARE USA, she grew and diversified a complex, 65-year old program, bringing new techniques to out-of-date campaigns.

In recent years, Jennifer worked as a consultant, helping raise revenue for the Prostate Cancer Foundation, the AARP Foundation, Susan G. Komen for the Cure, The Smile Train, and dozens of humane societies and SPCA’s around the country.

Jennifer joined Care2 in 2016, where she loves helping nonprofits find new and amazing supporters, donors & advocates for their causes.

Jennifer is a graduate of New York University and lives in Atlanta with her husband and their “children” who all have four paws and tails (the cats, not the husband).





March 14, 2019


3:00pm – 4:15pm



CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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