baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Nancy Drew & The Case of the Disappearing Donors


Struggling to break through the noise in a crowded inbox, Nancy and her pals set out to solve a mystery: How to find new donors and help them successfully navigate (or complete?) an ever-elusive donation page.

Discover which clues Lautman and a major national advocacy organization used to identify declining trends in donation page completions, navigate the map of an extensive donation page redesign, and test, test, test to discover the right combination that helped this nonprofit find their missing donors and increase their donation-page completion rates.

Learning Outcomes

  • Analyze and interpret key datapoints to inform donation form redesign.
  • Advocate for internal support and budget needed for redesign & testing.
  • Develop thorough testing plans to create quality donation forms.

Target Audience

Digital Fundraisers, data enthusiasts, and mystery buffs.


Case StudyDonor Retention

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