20NTC Session Proposal
Multichannel, Schmultichannel: Everything We Thought We Knew Is Wrong. Mostly.
It makes so much sense: a beautifully integrated stream of communications will surely equal more supporters, more action, and more money, right?.Well, actually it’s hard (I mean, who would have thought that getting your digital team, telemarketers, databases, mail firm, and social media folks to work seamlessly together would be challenging?). And expensive. And often yields confusing and counter-intuitive results.
We’ve gathered all kinds of myth busting and mystifying stories of multichannel experiments to share in this session, along with how organizations are thinking about multichannel marketing today. Expect surprising surprises, insightful insights, and a few suggestive suggestions to save you time and money in your multichannel strategy.