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20NTC Session Proposal

MOBILE-ize Your Base: Getting Started with Text Messaging (SMS)


In marketing, we always say, “Meet people where they are,” and with 95% of Americans owning a mobile phone, organizations without a mobile program are missing key opportunities to engage. Come to this session to make sure you aren’t missing out or making common mistakes!

Mobile is truly the best direct response tool to engage and reach donors, supporters, volunteers and voters to motivate them to take action. With response rates, 4x what we see on email, more nonprofits are beginning to integrate mobile into their digital programs. But, with so many different platforms out there it’s hard to make head or tails over which one is best for your nonprofit. That is why the Human Rights Campaign and Smart As A Fox are going to provide case studies and cover the differences between peer-to-peer & broadcast mobile platforms, best practices, and how they both can be used effectively.

Learning Outcomes

  • How your organization can integrate mobile tools into it’s overall digital strategy for advocacy, fundraising and engagement.
  • Understand the differences and best use cases for Peer-to-Peer vs. Broadcast mobile platforms, and which platform best for their organization.
  • Learn about best practices for content and growth strategies, as well as tactics that have been tested and work.

Target Audience

Anyone who wants to start a mobile program or get insights on how to improve an existing one.

Additional Speakers

Drew Shane Daniels, Deputy Digital Director, Human Rights Campaign


Case StudyEmerging TechMobileText/SMS

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