baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Mobile-ize! How to Use Texting to Maximize Your Donor-Base and Scale Relationships


We have long been looking for ways to have direct 1:1 conversations with our supporters and donors. As it is becoming increasingly difficult to connect with your audience, we return back to the power of messaging. Will our donors of the future be answering the phone? Responding to email? Opening direct mail? How do we stay relevant and cut through the noise? Whether it’s renewal campaigns, year-end giving, or reactivating lapsed donors, text messaging allows your entire database to be treated like a major donor. Come learn and see the data on how to have personalized conversations, at scale!

Learning Outcomes

  • How can I integrate text into my direct marketing strategy?
  • What is the data showing about peer to peer text?
  • How can I continue to reach my older demographic while building my donors of the future?


Case StudyMobile


Shea Morrissey

Senior Manager


Shea Morrissey works to strengthen organizations and movements with Hustle. They have spent nearly a decade implementing tech solutions, leading communications, and mobilizing resources for groundbreaking organizations on five continents. At Akili Dada, Shea forged partnerships with tech companies to increase access to STEM learning for Kenya’s young women leaders and led fundraising efforts in the U.S.. Prior to that, they were part of the Women Win team where they managed the development and launch of the International Guide to Designing Sport Programs for Girls, an open-source, wiki-style knowledge sharing platform. Shea is an alum of Whitman College and the THNK School of Creative Leadership.

Jacqueline Murphy

Director of Digital Supporter Engagement & Innovation

Planned Parent Federation of America

Jacqueline Murphy has more than 8 years of experience in digital and traditional media, helping corporations, foundations, and non-profit campaigns tell their stories effectively, recruit new advocates to their cause, and cultivate communities ready to act. With a passion for out-of-the-box thinking, Jacqueline specializes in developing content marketing and advocacy programs, including creative strategy, customer care, and community management, analytics and paid media.



E143- E144


March 13, 2019


10:30am – 11:45am



CFRE Credits

Approved - 1.25

Collaborative Notes

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Session Evaluation

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