baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Meet in the Middle: Maximize Your Mid-Level Donor Fundraising Program


If effectively constructed, a Mid-Level program should ensure the ideal treatment of your best mass donors and create a steady flow of donors into your major gift program. In many organizations, there are “clogs in the pipeline” that prevent the free flow of donors to their happiest place in the system. We’ll talk about how to set up a moves management system to help clear these clogs from your organization. We’ll also talk about contact frequency and the KPI’s you can’t ignore to build a health portfolio of Mid-Level donors.

Learning Outcomes

  • Learn the KPI's of a healthy Mid-Level Program
  • See how to develop an effective moves management process
  • Learn how to develop at an effective contact strategy

Target Audience

Program and Porfolio Managers, Major Gift Officers

Additional Speakers

Robyn Kennedy, Mid-Level Marketing Consultant


Donor RetentionProcessProgram DevelopmentStrategy

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