baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Measurement Plan Building: Mapping the Path to Your Organization’s Goals

Submitted by: Madeline Ruffin-Thomas | DRUM


If you don’t know where you’re going, any path will get you there. This isn’t just true of Alice finding her way out of Wonderland, it also applies to your fundraising and marketing efforts consistently — and measurably — getting your organization where it needs to go. With different teams responsible for different audiences and/or channels at many nonprofits, this can understandably be challenging. What KPIs are supporting your goals? What data sources align with each strategy? What channels are driving each objective? Are you missing strategies and tactics central to meeting your goals? Are all goals well outlined? In this session, you’ll learn how to clearly define and align your audiences, goals, objectives, KPIs, strategies, tactics, learning agendas, metrics, channels, data sources and reporting — all in a one-page Measurement Plan that you can put into motion today as the map to meeting your nonprofit’s revenue and engagement goals.

Target Audience

Nonprofit fundraising and marketing staff in strategic and/or analytics roles at any level

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