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20NTC Session Proposal
Marketing/Communications

Maxing Out the Google Ad Grant (Is it Even Possible?!)

Description

The Google Ad Grant provides nonprofits with $10,000/month in credit to spend on ads in Google Search each month… meaning that it is (potentially) one of the most powerful tools in every nonprofit marketer’s toolbox. 

BUT, since 2018 the new Google compliance rules have made it increasingly difficult to spend the full $10k. This session will dive into why that is, why it’s good news, why it’s bad news, and what you can do about it. 

The session will feature first-hand accounts from Mark (Founder of Invisible People) on how his nonprofit structured the invisiblepeople.tv website with searchers in mind, allowing them to attract enormous amounts of traffic from both organic search and the Google Ad Grant. Grant (CEO of the specialized Google Ad Grant agency Nonprofit Megaphone) will share experiences and case studies from other clients. Cheat sheets and checklists will be provided for easy application!


Learning Outcomes

  • Evaluate whether the Google Ad Grant can be an effective tool for them, and if they are underutilizing it currently
  • Understand the strengths and weaknesses of their current website in the context of the Google Ad Grant
  • Understand the strengths and weaknesses of their current website in the context of the Google Ad Grant

Target Audience

Marketing & communications staff that are either currently using or considering using the Google Ad Grant

Additional Speakers

Mark Horvath, Founder, Invisible People

Tags

AnalyticsContent StrategyDigital AdsWebsites

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