Maximizing Tech: Breaking Beyond the Basics of Mid-Level Fundraising
So you have a mid-level fundraising program, and you have the traditional best practices in play. Now what? In this session, experts from Doctors Without Borders and Anne Lewis Strategies are ready to help you break beyond the basics! We’ll show you the power of artificial intelligence, advanced audience modeling and digital content strategy to take your mid-level program to the next frontier. We’ll cover smart targeting, optimizing limited staff time, impactful cultivation – and take a deeper dive into what it all looks like in action for one of the world’s largest nonprofits.
- How multivariable AI models offer more robust data to predict donor behavior – and act on those predictions
- What kinds of content testing move the needle to help you more effectively retain, convert, and upgrade high-value donors
- How to create a comprehensive “plan of attack” to turn your program’s potential into measurable growth