What’s Your Next-Action Strategy?
Your supporter has done what you asked them to do—excellent! Offering a thank you message is an established best practice, but the journey doesn’t have to end there. Humane Society International and Amnesty International Canada adopted two very different approaches to next-action asks that aimed to increase revenue and social sharing, respectively. With a solid strategy and programming expertise supported by a flexible technology solution, both organizations were able to achieve great success with their next-action campaigns.
Together, we’ll explore the theory, design, development, and pitfalls for each approach and encourage you to re-examine your own next-action page protocol.