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20NTC Session Proposal
Fundraising

What’s Your Next-Action Strategy?

Submitted by: Maureen McGregor |

Description

Your supporter has done what you asked them to do—excellent! Offering a thank you message is an established best practice, but the journey doesn’t have to end there. Humane Society International and Amnesty International Canada adopted two very different approaches to next-action asks that aimed to increase revenue and social sharing, respectively. With a solid strategy and programming expertise supported by a flexible technology solution, both organizations were able to achieve great success with their next-action campaigns.

Together, we’ll explore the theory, design, development, and pitfalls for each approach and encourage you to re-examine your own next-action page protocol.


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Details

Room

Virginia C

Day

Saturday
March 25, 2017

Time

1:30pm – 3:00pm

CFRE Credits

1.5

Collaborative Notes

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