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20NTC Session Proposal
Fundraising

Make It Monthly: Growing and Maintaining Your Monthly Donor Pool

Submitted by: Josh VanDavier | KQED

Description

Monthly giving is more important to nonprofits than ever before — especially for online fundraising programs. Learn how to grow your sustainer program with these strategies for recruitment, retention, stewardship, and upgrades.


Learning Outcomes

  • Learn about multichannel promotion of monthly giving, with efforts spanning email, online advertising, social media, direct mail, and mobile.
  • Learn about KQED’s stunning growth in its monthly giving program, and review examples from other organizations large and small.
  • Learn tactics to improve sustainer tenure, create a communications calendar for monthly donors, and more.

Tags

Case StudyEmail

Speakers

Josh VanDavier

Manager, Digital Fundraising

KQED Public Media

Josh is currently heading up digital fundraising at KQED Public Media. He’s previously worked for the Wikimedia Foundation and People for the Ethical Treatment of Animals.

Jack Hilson

Senior Account Executive

Mal Warwick Donordigital

Jack Hilson is an Online Senior Account Executive at Mal Warwick Donordigital, based in Berkeley, California. Jack has over 6 years of experience in non-profit and political campaign-based digital consulting. They specialize in email marketing, fundraising, deliverability assesment, optimization testing, and social media management. Jack has developed strategies for various high-profile non-profits like National Organization for Women, Mercy For Animals, Corporate Accountability, and more.

Nick Garcia

Senior Account Executive

Mal Warwick Donordigital

Nick Garcia, Senior Account Executive at Mal Warwick Donordigital, has worked in nonprofit fundraising for over 10 years, with experience ranging from direct response to event planning and data management. He has coordinated multichannel fundraising campaigns for KQED Public Media, National Alliance on Mental Illness, and many more. An east Bay Area native, Nick graduated with a degree in Business Management from San Francisco State University.

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Details

Room

D136

Day

Thursday
March 14, 2019

Time

3:00pm – 4:15pm

Hashtag

#19NTCmonthly

CFRE Credits

Approved - 1.25

Collaborative Notes

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Session Evaluation

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