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20NTC Session Proposal

Let Your Data do the Driving: Google Analytics and Optimize for Nonprofits


Google Analytics can be a game-changer when it comes to understanding your audience. Once you’ve dialed in the right data, how do you use it to see improved results? Whether you are a digital marketer or development director, get the best practices and tips that you need! Join Firefly Partners for strategies and tactics to becoming a data-driven organization. You’ll gain an understanding of Google Analytics terminology, explore configuration options, and learn best practices for common use cases. Plus, get an overview of how to use Google Optimize to test your website.

Learning Outcomes

  • Identify essential dashboards for nonprofits
  • Understand which data to focus on
  • Learn how to use Google Optimize




Colleen Campbell

Senior Project Manager

Firefly Partners

Colleen brings more than seven years of digital marketing and communication experience to the Firefly Partners team, with a focus on building data driven strategies and leveraging online tools to support fundraising and communication strategies. She joined Firefly in 2013 and uses her strong project management skills, creativity, and passion for data analysis to every engagement. Prior to joining Firefly, Colleen worked in development and communications for The Global FoodBanking Network, where she developed their online fundraising and communication strategy and managed a major website redesign and online marketing tool migration project. Colleen received a B.A. in international affairs from the University of Colorado. She is a Chicago native now living in Milwaukee.

Jeanne McCabe

Sr. Digital Producer & Project Manager

Center for Reproductive Rights

Jeanne joined the Center in 2013 and oversees the development process for the Communications team’s digital projects while also maintaining responsibility for the organization’s websites. She comes to the Center after working in advertising for many years as a senior digital producer, most recently for the firm J. Walter Thompson, where she developed and executed digital marketing campaigns for consumer product, travel, financial and health care brands and companies. Jeanne graduated from Villanova University with a BA in psychology and women’s studies.





March 14, 2019


3:00pm – 4:15pm



CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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