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20NTC Session Proposal

Lessons from a Newsroom: Building Digital Teams for a Modern Era


Today’s digital landscape is more crowded and fast-moving than ever. It is a challenge for organizations to even reach audiences—let alone change opinion, action, or behavior.

For nonprofits trying to break through, a standard communications strategy only goes so far. Success depends on how their teams work together to develop smart, sustainable strategies and then execute them. Their teams must be structured to manage the lightning speed of modern communication. They must be positioned to understand their audiences, beyond demographics. They must be equipped to share something unique amid the noise. And, they must be ready to assess success and failures and shift tactics accordingly.

At Atlantic Media Strategies, we see solutions to these challenges in the modern newsroom.

In this session, we will discuss how organizations can approach storytelling with the savvy of a top media brand. Applying insight from our parent, The Atlantic, we will unpack how newsrooms—across editorial, social media, and digital teams—collaborate on major projects.

Attendees will walk away with:

  • An understanding of the roles, team structures, and collaboration techniques enabling organizations to achieve sustained digital success
  • Proven best practices from The Atlantic’s newsroom and leading nonprofits reconsidering how they work in the digital age

Learning Outcomes

  • Determine how to structure your teams to improve collaboration and enable success
  • Recognize the value of understanding the nuances of your audience, beyond demographics
  • Understand how to create, learn, and adapt amid the lightning speed of modern communications






April 13, 2018


1:30pm – 3:00pm

CFRE Credits

NFR - 1.5

Collaborative Notes

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Session Evaluation

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