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20NTC Session Proposal

Less Pain, More Gain: Practical Strategy Guide for Effective Technology Decision-Making


Technology is regularly perceived as an easy fix for marketing or management issues, but frequently ends up being complicated, confusing, and more work than expected. This is often caused by choosing a solution before doing the necessary due diligence to establish a clear strategy. This session provides a practical framework for working through hard questions upfront that will save pain later, help make the right technology decisions, and assess the ongoing commitment to success and growth. Review examples from Cascade Bicycle Club’s recent digital strategy to engage e-bicyclists.

Learning Outcomes

  • Learn an approach for digital strategy decision-making
  • Gain insights and advice on working through a specific challenge within your organization
  • Apply a worksheet to kick off your next project and bring back to your team


Case StudyWorkshop


Heather Griswold

Sr. Engagement Manager


Heather is a Lead Engagement Manager at Substantial, a digital product studio in Seattle. Passionate about mobile strategy and end-to-end integrated experiences, she has over 10 years technology experience with a diverse set of companies both nonprofit and for-profit. Heather works to build effective product teams and strong client relationships through active collaboration on strategy, release roadmaps, and prioritization to deliver value to businesses and users.

Tim O'Connor

Technology Director

Cascade Bicycle Club

Tim leads Cascade’s technology team and develops solutions that scale for the organization’s 30k annual customers and 80k supporters. Coming from a startup background he infuses his teams with a focus on a lean, scrappy and data-driven approach and developing an effective and holistic digital strategy through all their recently revamped systems: CMS, eCommerce, CRM and Email and Marketing Platforms. Tim is about to be a new father (again) and loves home renovation, biking, sci-fi, game nights, and local beer!

Nam-ho Park


PLAIN Strategies

Nam-ho is the principal at PLAIN Strategies, where he leads digital strategy and solutions to help nonprofits, startups and issue-driven clients increase their impact and reach. He has been active in web technologies and crafting user experience for over 16 years, both in the US and Asia. He is a board member of NTEN and a regular speaker at the Nonprofit Technology Conference. He teaches at the University of Washington Information School and holds a master’s degree in architecture from Columbia University.

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March 13, 2019


1:30pm – 2:45pm

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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