baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Lead Magnets: Draw Your Audience In With Free Content Tools


Marketing funnels are not just for businesses, nonprofits can use them to grow too. The key to many successful funnels begins with an engaging piece of content – often called a “Lead Magnet.”  We will showcase how organizations can attract potential members, donors, or other audiences members using free content in the form of an assessment, professional article or other desirable content and tie it to an email request form. Tools covered include animated video generators, assessment makers, drip campaign systems and more – all free or low cost.  In order to help you build your own marketing funnel we will share our tips and tricks that we used to reach over 22,000 people with just $500 with our assessment lead magnet last year! We will discuss weaving digital tools together, creating standout content, building engaging landing pages, and how to convert leads into your engaged audience. 

Learning Outcomes

  • How to use structure a ideal engagement funnel for new member/volunteer/donor/participant leads
  • How to tie together free and affordable digital tools to generate the needed lead magnet content to trigger this funnel
  • How engagement is fueled by offering value to your audience

Target Audience

Program or volunteer managers looking to attract new participants, members or volunteers. People responsible for marketing work in their organization

Additional Speakers

Ivy Silver


EngagementSocial MediaStrategyVideo