baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Lay The Groundwork For Successful Projects


Once an organization thought they needed to create a video to promote their cause. But upon further conversation, it was discovered that their overall mission and vision was confusing, that they struggled to articulate their programs, and they were inconsistent with their messaging. They didn’t need a video and were not ready to loop in stakeholders or vendors. No. They needed a plan.

If they’d utilized the same confusing messaging they’d been using to try to talk about their mission thus far, the video would have fallen flat or, worse, done more harm than good in trying to rally support from their community. And, they would have wasted time and money on creating it.

In this session, we’ll share tips, strategies, and process you can use to help avoid this common pitfall of projects and how to develop a clear action plan for better project success.


Learning Outcomes

  • Powerful tools that you can use over and over again to orient new helpers for future projects
  • Effective ways to clearly articulate your cause’s mission, the focus for your initiative, and needs for the project in order to lay the groundwork for a successful project
  • Learn how to account for project complexity and unknowns to avoid project fails such as increase timeline, scope creep, etc.


Rachel Renock

CEO + Creative Director


Rachel is the CEO and a Co-Founder of Wethos, a platform that enables nonprofits to rent curated teams of cross-disciplinary specialists across creative, research, marketing, fundraising, strategy, tech, and more to tackle their most important initiatives.

As an activist and former advertising creative, Rachel has been featured in the New York Times, on NBC, and on stage at Politico for breaking the silence on a culture of sexism and sexual harassment in tech. She believes that now more than ever people must speak up for what is right and has made it her mission to empower organizations committed to positive social impact.





March 13, 2019


10:30am – 11:45am

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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