baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Know Your Audience and Build Better Online Communities


How do you ensure you’re reaching the correct audience with your nonprofit’s community platform?

The Trust for Public Land, City Parks Alliance, and National Recreation and Park Association partnered to create Parkology. Park professionals and enthusiasts were excited about this new platform to connect with each other and resources for local parks. But when usership stagnated and community growth wasn’t happening, the partners had to retrace their steps to figure out why. Parkology was designed around assumed audiences and needs, but it wasn’t clear if those assumptions were accurate.

We’ll discuss how to target a clear audience, do the work to engage them, and find out what they need from your site. Through research, you can make sure that the language and content throughout your platform speaks to your audience and is welcoming and accessible to them. This is a crucial step to ensuring a successful platform for community engagement.

Learning Outcomes

  • How to decide whether building a new platform is the right approach
  • Understand the benefits of speaking directly to your audience to build successful websites
  • Get user input and make decisions about content

Target Audience

Decisionmakers, Program Directors, Digital Product Managers, Executive Directors, staff who manage their organization’s website

Additional Speakers

Nette Compton, Sam Raddatz


Content StrategyEngagementResearchWebsites