baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Is it this or is it that? AB Testing success!


Would you rather attend a session called A/B testing or maximizing results? Guess what … it’s the same session. Learn how to create A/B tests and reliably analyze the results to increase response and take your fundraising program to the next level.

We’ll walk through real-world examples from Sempervirens Fund and many other organizations. We’ll share how to set up a test and analyze your results for statistical significance and high confidence in replicability. We’ll share examples of tests spanning direct mail, email, landing page, text, and digital ad testing across a wide variety of organizations—with an interactive voting session reviewing many nonprofit tests, ranging from simple tests to more complex and creative ideas.

Let’s make sure we test our ideas before making assumptions that they’ll raise more money! Join us for specific ideas for testing and fine-tuning your program to get the very best outcomes from your audience.

Learning Outcomes

  • Optimize your fundraising program across channels to increase response rates, revenue and engagement.
  • Explore a step-by-step guide to selecting and implementing the most effective tests and properly analyzing the results.
  • Review case studies and real-world examples.

Target Audience

Fundraisers and marketers who want to know the right way to design a test.

Additional Speakers

Michelle Shefter, Jennifer Rist, Wendy Marinaccio Husman


AnalyticsCase StudyDataStrategy