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20NTC Session Proposal
Fundraising

Increase Your Acquisition and Retention by Using Data and New Multi-Channel Approaches

Submitted by: Melissa Wyers NTEN Member badge |

Description

This session will show how organizations of all sizes can better use data to more cost-effectively find new prospective supporters and then use multi-channel campaigns to convert and retain donors in the long run.

We will share specific examples of campaigns used by Greenpeace, National Audubon Society, and others, which combine email, social, direct mail, and canvassing to move donors from first gift to the all-important second gift and then to multi-year retention.

Additionally, we will take a look at how you can use smart strategy and automation in ways that make multi-channel efforts doable for even small fundraising teams.

Participants will leave this session with insights into how to:

  • Select the right data that is really useful to you
  • Use automation and new tools to easily set up and manage multi-channel campaigns
  • Re-tool your retention campaigns
  • Feel less overwhelmed by managing all the components that go into a multi-channel campaign

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Details

Room

Virginia B

Day

Friday
March 24, 2017

Time

10:30am – 12:00pm

CFRE Credits

1.5

Collaborative Notes

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