baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Improving your Gift Catalog: What to copy from E-Retailers

Description

The biggest mistake you can make with your Gift Catalog is treating it like a traditional fundraising campaign.  We’ll show you how to properly evaluate your product mix, increase total giving and borrow from best digital and print tactics of top e-retailers who have already trained your donors on how to “buy” from you.


Learning Outcomes

  • Learn to identify products that are winners and loser (and what to do with them).
  • Learn why you are probably designing your emails and catalog web pages wrong.
  • See how you can turn your catalog into a year-round revenue generator.

Target Audience

Marketing, E-Commerce and Program Managers who currently have or are thinking about creating a gift catalog program.

Additional Speakers

Trish Doty, Integrated Marketing Coordinator Holt International

Tags

CampaignsEmailIntegrationWebsites

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