Improving your Gift Catalog: What to copy from E-Retailers
The biggest mistake you can make with your Gift Catalog is treating it like a traditional fundraising campaign. We’ll show you how to properly evaluate your product mix, increase total giving and borrow from best digital and print tactics of top e-retailers who have already trained your donors on how to “buy” from you.
- Learn to identify products that are winners and loser (and what to do with them).
- Learn why you are probably designing your emails and catalog web pages wrong.
- See how you can turn your catalog into a year-round revenue generator.