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20NTC Session Proposal
Program

I’m Just a Pixel! Follow Your Data’s Journey through the World of Pixeling

Submitted by: Sara Pollack NTEN Member badge | PMX Agency

Description

Schoolhouse Rock fans at NTC 2018: this session is for you!

Do you ever wonder about the different types of technology that enable great strategies across paid media channels? Are you truly leveraging the robust data learnings that can come out of your paid media analytics? In this session, we’re stepping outside the traditional nonprofit CRM platforms we’re all familiar with, and stepping into the world of pixeling. It’s time to pull back the curtain on the technology behind your digital fundraising programs!

Pixels and tags may seem like a foreign language, but during this session, we’ll discuss the different types of pixeling and tagging, what value they provide, and how proper pixeling can enable greater insight and learning outcomes from your data. We’ll walk attendees through the journey of all the data that gets collected through pixeling, as well as the common challenges nonprofits face when pixels are not properly implemented for data capture for your campaign’s specific requirements. From tracking conversions, to optimizing ad performance, to running effective ads from the get-go, this session of PMX Agency’s Schoolhouse Rock will enable smarter thinking about pixeling!


Learning Outcomes

  • Measure conversions from your campaigns and get richer data than from typical website analytics (GA, Adobe Analytics, etc.)—useful for strategy and retargeting across different paid media channels
  • Explore issues involved with an implementation of various advertising pixels from Facebook, Pinterest, AdWords, Retargeting, and other platforms
  • Learn how pixeling makes site data seamlessly actionable for media partners, and how it enables continual campaign optimization and real-time audience targeting

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Details

Room

273

Day

Thursday
April 12, 2018

Time

10:30am – 12:00pm

Hashtag

imjustapixel

CFRE Credits

NFR - 1.5

Collaborative Notes

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Session Evaluation

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