baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Identify, Activate, and Build Your Community through Peer-To-Peer

Submitted by: Ash Shepherd NTEN Member badge |


Peer-to-peer communities are all around us. From Yelp, to Amazon, to Rotten Tomatoes, to peer-to-peer fundraising events at your nonprofit, your organization’s fans are living in a world where online peer review and community building are a part of their everyday lives.  Whether you are shopping for a product, a movie to watch, or a cause to support, community engagement, feedback and “peer selling” is a critical factor in day-to-day purchase decisions.  But how does this all fit into your fundraising strategy? And how do you use technology to make this easier and more streamlined?

Peer-to-peer fundraising efforts—walks, mud runs, hiking events, and 24-hour giving days—are a proven method to bring in new supporters of your mission. But once you get these fans through your door, how can you cultivate them and grow your relationship over the long haul? And how do you fit peer-to-peer into big picture fundraising strategy?

This session will walk you through how to harness the power of peer-to-peer and event fundraising, and how to cultivate relationships with your event participants, donors and fans so that you can build a community through these events and build a bridge between event programs and your overall fundraising strategy. Co-presenting and ready to jam, Taylor Shanklin, VP of Marketing at Pursuant; and Dave Linn, COO of The Generosity Series, are ready to bring some fun, action, and innovation into this NTEN session experience. Will you join in?

Learning Outcomes

  • Learn how to take the next step with peer-to-peer participants and donors to build meaningful, long-lasting connections
  • Get insight into how marketing, fundraising strategy, and technology together can help you grow your tribe
  • Learn how to scale and streamline the process of growing your community



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April 12, 2018


1:30pm – 3:00pm

CFRE Credits

Approved - 1.5

Collaborative Notes

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Session Evaluation

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