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20NTC Session Proposal

How To Use Ads For Advocacy


Digital advertising is a powerful method for organizations to share their advocacy campaigns with new and existing supporters. Social media provides access to large audiences to help push advocacy efforts to new heights. This powerful combination ensures that advocacy campaigns are able to reach more people who are interested in supporting the cause, and enable supporters to take action now.

We will discuss tactics and best practices on how to effectively set up your online advertising efforts for advocacy.

Learning Outcomes

  • Apply new tactics to your advertising strategy to make it more effective for advocacy outcomes
  • Make budget decisions that align to reaching your advocates where they are and achieve higher ROI
  • See how others in the industry are using advertising to bolster their advocacy priorities and take away new ideas

Target Audience

Marketing/communications/advocacy staff who want to diversify their digital ad strategy & achieve higher results.


Content MarketingDigital AdsSocial MediaStrategy

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