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20NTC Session Proposal

How to Train Your Robot (To Enhance Engagement)

Submitted by: Matt Barr NTEN Member badge | Yeeboo Digital


Marketing automation has been used in our sector for a long time now with the goal to engage new donors and new email subscribers in preparation for future communications. The problem is, we see the tactic of engaging new donors and subscribers as being under-utilized and, much of the time, the strategy and content is under-planned resulting in less-than-interesting engagement and results.

In this session, we will take you through a couple best practice engagement and nurturing email series examples focusing on the strategy and planning for each and how these related to of the nurturing series of emails.

Finally, we will dive into what enhanced engagement can look like, using a recent case study of how an organization used AI with a facebook messenger bot in tandem with an automated email nurturing series.

Target Audience

Marketing, fundraising and communications staff who are looking to build successful and automated email/bot engagement series for welcoming new audiences



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