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20NTC Session Proposal
Fundraising

How to Reenergize Your Signature Event with Ambassador Fundraising

Submitted by: Dawn Lego | onecause

Description

Fundraising events are ripe for innovation. In this session, we’ll discuss how to bring together the real world and digital world through Ambassador Fundraising to grow your event beyond the ballroom. Ambassador Fundraising leverages peer fundraising in conjunction with any type of event to drive attendance, sponsorships, and/or donations in a competitive, social fundraising campaign. Whether you’re looking to infuse new energy into a long-standing event or reach a new group of donors, your Ambassadors (a.k.a ardent supporters, champions, highly visible supporters) can help you take your event to the next level. Hear firsthand how a young, talented fundraiser harnessed the power of social influence and technology to drive excitement and a 500% increase in donations at their annual event for Autism.


Learning Outcomes

  • Identify opportunities to infuse peer-to-peer into your fundraising event strategy.
  • Create new pre-event engagement and revenue streams.
  • Motivate your most loyal supporters with new fun, social, and competitive activities to keep them engaged.

Target Audience

Marketing and fundraising staff who are looking to take their event to the next level.

Additional Speakers

Alyssa Lego - Founder, Morgan Marie Michael Foundation

Tags

CampaignsEngagementEvents

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