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20NTC Session Proposal
Fundraising

How to Leverage Email to Supercharge your Fundraising Program

Description

Join us to learn how leading nonprofits like Amnesty International and the World Wildlife Fund have taken their fundraising programs to new heights by focusing on quality, not quantity,  when it comes to their email marketing databases. 

We’ll explore best practices to grow your email list, target campaigns more effectively, improve your testing capabilities, reengage lapsed donors and maintain a healthy donor/member database. We’ll also provide you with actionable tips and measurable goals that will help you acquire and maintain clean and accurate data across your organization to leverage email as an efficient and cost-effective alternative to postal mail.

Finally, we’ll deliver real-life case studies detailing how both organizations have overcome challenges including,  difficulty reaching supporter inboxes, lapsed and un-engaged donors, and the need to cut through the noise and deliver compelling campaigns that generate awareness and donations. 


Learning Outcomes

  • Reach more donors and members through email, target campaigns more effectively, and increase donations through smarter segmentation.
  • Ensure that every email address you collect is accurate, deliverable, and connects to your supporters
  • Better navigate the world of email deliverability and avoid problems that can derail your email marketing program.

Target Audience

Any digital marketer that plays a hand in their organization's email marketing efforts.

Additional Speakers

Sarah Robie (WWF), Andrea Kost (Amnesty International)

Tags

Case StudyDataDatabaseEmail

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