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20NTC Session Proposal

How to Create Surveys That Improve Your Digital Communications


If you don’t regularly survey your target audiences, your communications efforts are merely educated guesses. And if your surveys aren’t carefully crafted, you’ll end up receiving misleading data. 

But done well, surveys can empower you with real, actionable, and surprising insights into what your audiences do, think, and need. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue. 

In this session, we’ll examine all of the components of a great audience survey project—including how to build it, deploy it, and analyze the results. Perhaps more importantly, we’ll identify and help you sidestep the countless pitfalls that plague so many surveys.


Learning Outcomes

  • Identify the types of surveys—and when to use each
  • Create a survey strategy that gets you the data you actually need
  • Analyze the data objectively

Target Audience

Organizations that want more accurate insights into their donors to drive revenue.