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20NTC Session Proposal

How to create structures for an effective communications department

Submitted by: Marisol Barrios | Hillsides


Are there breakdowns in your communication? Do you wonder if people are truly listening to what you’re communicating? Do you struggle to find time to strategize? Do you find there’s a lack of responsiveness in email correspondence?  Discover the answers to these questions and more.

Often nonprofit leadership reacts rather than leads proactively with what messages need to be communicated. At times they wait until a problem occurs to put in place improvements in the agency. To reduce these occurrences, the presenter will examine how creating structures can generate effective communications. Participants will incorporate the five-step strategic planning process, identify policies to improve agency communications, and manage brand ambassadors to communicate messages and monitor brand compliance. Identifying and understanding how structures play a role in effective communications transforms nonprofits’ cultures from one of being reactionary to generating extraordinary outcomes.

Learning Outcomes

  • Define the five-step strategic public relations planning process
  • Identify policies to improve agency communications
  • Manage brand ambassadors to communicate messages and monitor brand compliance

Target Audience

Marketing and communications staff who want to generate policies; fundraising and development staff who are charged with communications; CEOs

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