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20NTC Session Proposal

How Small Nonprofits Can Use Livestream Fundraising to Level Up


All nonprofits want to reach and attract new people to their cause, get younger generations involved, and raise awareness around their cause. The problem is that many are stuck in the status quo, spinning their wheels on digital platforms, social media, and crowdfunding sites, all the while not getting real results.

Enter livestreaming! Popular platforms Twitch and YouTube grab the attention of 45 million daily users. Twitch users spend an average of 95 minutes per day on the platform, compared to 35 for Facebook and 32 for Instagram.  With livestream fundraising technology, even small shops can explode their reach and amplify their message – and you don’t have to have a big budget, a huge marketing department, and an IT degree to be successful.

This session will feature real-world examples and case studies of nonprofits who have used this tech to raise money and visibility, all without breaking the bank.

Learning Outcomes

  • How to incorporate livestreaming into your current programs and existing fundraising and marketing initiatives - runs, walks, galas, and more
  • How to gamify your livestream to raise more money (and have more fun!)
  • How to work with influencers to expand the reach of your livestream fundraising campaign

Target Audience

1. Fundraising and marketing staff at small shops who are skeptical but intrigued by livestream fundraising.

Additional Speakers

Michael Wasserman, CEO at Tiltify Aly Sweetman, Charity Program Manager at Twitch Michael Kinney, Managing Director, Digital Fundraising & Extra Life, Children’s Miracle Network Hospitals®


Case StudyEmerging TechSocial MediaTrends

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