How a Cup of Coffee Can Increase Effectiveness of Fundraising
Behavioral marketing has escaped the walls of academia, and nonprofits are playing catch up to large corporations who have been using these powerful tools for decades. While many have thought these tools and techniques to be too expensive or outside the understanding of fundraisers, this just isn’t true anymore.
In this session, we’ll demystify these tools for everyday fundraisers, as we take a look at how simple things like a cup of coffee can increase the effectiveness of your fundraising and help you raise more funds from major donors.
- Learn how what you do right before you ask for a donation is often more important than the ask itself
- Learn how a cup of coffee can increase the effectiveness of fundraising, help raise more funds, and build rapport faster
- Learn how the images and words you use might be training donors not to give to your cause