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20NTC Session Proposal
IT

Help Search Engines Find and Feature You: Using Structured Data on Your Nonprofit Website

Description

Search engines are capable of more than just showing a list of relevant links. Google can harvest web content and present it as user-friendly knowledge panels, rich snippets, and info cards. For this, search engines rely on structured data—a hidden layer of machine-readable information on web pages. Schema.org is a non-profit initiative working in collaboration with Google, Microsoft, Yahoo, and others to build structured data schemas for different domains such as medicine, government, etc. We believe nonprofit websites should adopt Schema.org.

In this session, we will present our efforts to develop and implement Schema.org to describe legal services content to search engines. This could make it easier for users to use search engines to understand their legal options, find suitable nonprofit service providers, and get the legal assistance they need. We will explain what structured data is and why it is important. Using case studies, we will showcase how Schema.org can be used by legal services websites. We will demonstrate tools to facilitate implementing Schema.org and provide an update on a community effort to develop legal services schemas. Our efforts in nonprofit legal services can serve as a model for other nonprofits.


Learning Outcomes

  • Understand structured data and Schema.org
  • Learn practical tips and tools for implementing Schema.org
  • Learn from cases studies in implementing and shaping structured data schema

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Details

Room

354

Day

Wednesday
April 11, 2018

Time

1:30pm – 3:00pm

CFRE Credits

NFR - 1.5

Collaborative Notes

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Session Evaluation

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