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20NTC Session Proposal

Go Big or Stay Home: Marketing a Newly National Program


It’s time. You’ve seen awesome outcomes in your core program. You’ve got the opportunity to take it from home-grown success to national powerhouse. The team is ready and rarin’  to go.

So, um… now what? 

Sounds like it’s time for a coordinated strategy to make the case to a whole new audience. Time to go big or stay home!

In this session, hear how one organization grew their signature program and shifted from serving specific, local communities, to premiering on the national stage. Get the inside scoop on the storytelling, paid advertising, content marketing, PR, and partnerships that made this shift possible. Walk away better prepared to tackle the challenges and seize the opportunities that lie in going big.

Learning Outcomes

  • Learn from a case study of how one organization took their local program and brought it to the national stage.
  • Understand the pros and cons of going national
  • Learn practical strategies and tactics for marketing and storytelling around a “go national” campaign

Target Audience

marketing/communications professionals, leaders considering growing their programs beyond the local/regional audiences

Additional Speakers

Jessica Leving, Communications and Community Relations Manager at Spertus Institute


CampaignsDigital AdsStorytellingStrategy