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20NTC Session Proposal

Getting started with data-driven program evaluation

Submitted by: Amanda Moss | Civis Analytics


Proving impact is one of the most important — but also the most challenging — aspects of running a successful nonprofit organization. Luckily, the growing amount of data available enables a new level of quantitative program evaluation. But, it isn’t always clear where to start and what to do. This session will review the various methods for measuring impact with data, and provide a framework that nonprofits can use to get started. We’ll discuss specifics like: types of data; methods for data collection and analysis; who should be on the project team; how and where to communicate the findings; and how to clear common roadblocks. mRelief and Civis will also share examples of successful data-driven program evaluations for inspiration.

Learning Outcomes

  • Identify situations best suited for a data-driven program evaluation
  • Understand a range of basic to advanced methods for collecting and analyzing data for this purpose
  • Determine how and where to communicate quantitative findings to diverse stakeholders for maximum impact

Target Audience

Any nonprofit that is interested in using data to show impact

Additional Speakers

Scarlett Swerdlow (Civis Analytics), Rose Afriyie (mRelief)


AnalyticsContent StrategyDataEvaluation

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