baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Getting off the bench to start benchmarking


In a recent study conducted by the Global Benchmarking Network, benchmarking was rated as the tool most likely to increase significantly in popularity over the next three years. Over 60% of organizations surveyed stated that they were not currently using benchmarking but were likely to begin using them in the next three years. Benchmarking is a methodology used by nonprofits to gauge their organization’s performance relative to other organizations in the same or similar cohorts/ networks. The goal of benchmarking is to identify best practices, weaknesses, and opportunities for improvement.  

This session will present research on different types of benchmarking in nonprofits, benefits of benchmarking/ pros and cons of benchmarking, and present a real-life example of how one organization began using benchmarking reporting (framework, methodology, lessons learned, etc.).

Learning Outcomes

  • Key metrics for your organization
  • Identify data collection methods
  • How to kick off a benchmarking program at your respective organization

Target Audience

Executive Leadership, Operations, Program Delivery and Development/Fundraising who need to measure and ensure effective operations/delivery of services


AnalyticsDataData VizEvaluation

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