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20NTC Session Proposal

Revitalize Engagement Through Your Website’s Action Center


Get Involved. Take Action. Action Center. Does your website have one of these? Is it basically a dumping ground listing all the ways people can engage with you? You’re not alone!

But if the primary purpose of a nonprofit website is to get people involved, then why do most of us relegate it to one section, presenting our most important content in a long, overwhelming list?

Learn how two nonprofits really got to know their audiences, and are creating a clear, streamlined visitor-centric experience to help people engage — paving the way for more money, more volunteers, more advocates, and more impact.

Learning Outcomes

  • Understand the basic process of creating a better constituent experience for “getting involved” via your website
  • Plan for learning more about audience, engaging stakeholders, and setting KPIs to measure progress on internal and external needs
  • Identify opportunities for improvements to existing websites, across a range of budgets and technologies


Case StudyResearchWebsites


Margaux O'Malley

Senior Manager, Digital Communications, Web Operations

Cystic Fibrosis Foundation

For most of her career Margaux has used her web and communication skills to help nonprofits better engage their stakeholders, and have greater impact on the causes they address. Working with a range of organizations, she has built expertise across many digital channels in various combinations (web, blog, podcasting, email, social media, etc.). In 2017 Margaux joined the Cystic Fibrosis Foundation, where her core duty is to create an excellent digital supporter experience for people with CF and those who love them. She was awarded an NTENny for being the “most likely to be a calming presence during your communications and Drupal crises,” and served as a co-organizer of the NTEN Drupal Community of Practice from 2015-2017.

Katy Hinz

Senior Designer

Teal Media

Katy Hinz is a seasoned visual designer who just loves to make stuff. She solves problems through the lens of design by combining a natural visual sense with deep analytical thinking. With over 15 years industry experience, Katy has spent time managing and motivating multidisciplinary teams, leading complex design and UX projects, and occasionally writing a line of code. She loves to have her hands in many things at once to keep her creativity sparked, and finds energy in sharing great ideas with fellow design nerds.

Daniel Schutzsmith

Digital Technology Director


Daniel Schutzsmith is a rare breed – a hybrid of equal parts design, code, and strategy. He’s devoted his career to making positive change to protect our world for generations to come!

Currently Daniel is the Digital Technology Director of Natural Resources Defense Council (NRDC) leading an amazing team to create websites, apps and interactive experiences to help safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends.

Previously Daniel was the Digital Technology Manager / Senior Web Developer for Amnesty International USA.

He also gives back his time by teaching our next generation of web designers at SUNY New Paltz as an Adjunct Professor. Previously he taught at NYU SCPS and the School of Visual Arts in New York City.

Over the past two decades he has worked with clients such as Adobe, Women’s March, Greenpeace, The Pixies, MTV, Phish, Nelson Mandela Foundation, Oxfam, PBS, They Might Be Giants, TBS, Pepsico, Dave Matthews Band and many more.

In his free time he enjoys inspirational wanderings through the streets of NYC, single malt scotches, and fun in the sun with his family. He calls Tampa, Florida and Hoboken, NJ home.

Aruna Mall

Creative Director

Teal Media

Nearly midway into a second decade as a creative, Aruna is a seasoned professional who has spent her entire career in the digital design field. Aruna possesses a passion for the underdog, the nonprofit, and organizations driving social change. Her time at Teal Media has allowed her to lead client and creative teams in a collaborative way to produce results-driven design solutions that are also innovative, inspiring, and human-centric.





March 13, 2019


10:30am – 11:45am

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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