From “Like” to “Donate”: Roadmap for Turning Prospects into Donors
How to close a seemingly huge gap between an anonymous website visitor or a social media follower and a raving supporter? Is there a roadmap that may increase the chances for monthly donations and influence the donor’s willingness to give? In this practical session, we will deep dive into the tactics for building your own roadmap for closing the chasm between the prospects coming from your communication channels and your advocates through examining elements of efficient prospect nurture campaigns, high-conversion acquisition and retention tactics, signals of funnel leakage and donor journey optimization techniques. After this sprint session, we will have a list of actionable and applicable takeaways with immediate application on fundraising strategy.