baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

From “Like” to “Donate”: Roadmap for Turning Prospects into Donors


How to close a seemingly huge gap between an anonymous website visitor or a social media follower and a raving supporter? Is there a roadmap that may increase the chances for monthly donations and influence the donor’s willingness to give? In this practical session, we will deep dive into the tactics for building your own roadmap for closing the chasm between the prospects coming from your communication channels and your advocates through examining elements of efficient prospect nurture campaigns, high-conversion acquisition and retention tactics, signals of funnel leakage and donor journey optimization techniques. After this sprint session, we will have a list of actionable and applicable takeaways with immediate application on fundraising strategy.

Target Audience

Executive and Development Directors who want to increase efficiency of their programs. Marketing, communications staff who plan donor engagement programs.


CampaignsDonor RetentionEngagementStrategy