baltimore Buildings
baltimore Buildings
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20NTC Session Proposal

From Front to Back: How to Integrate Your Website and CRM


You worked hard to get your new website launched and your data or fundraising tools up and running. Now it’s time to make sure they’re working together. Firefly Partners’ expert team will explain how your new systems can put constituents first with a seamless supporter experience, and capture the data you need to do your job better. Review examples from WordPress, Salesforce, Luminate Online, and Charity Engine to get the big picture on integration. No matter what tool you use, you’ll learn the benefits and possibilities for a system that makes your staff and constituents alike smile.

Learning Outcomes

  • Learn about custom registration forms and how they capture data
  • Understand the basics of APIs
  • Discover the power of geolocation for events and chapters




Eleanor Hyde

Director of Sales

Firefly Partners

Eleanor joined Firefly in 2016 as Account Manager. Prior to her time at Firefly she worked in nonprofit theaters large and small including Chicago Shakespeare Theater, The Hangar Theatre, and Emerald City Theatre. As a nonprofit professional she wore all kinds of hats including development, event planning, communications, business strategy, and HR. She spent a stint working at NeonCRM helping organizations through the tool selection process. Eleanor has an MFA in Arts Leadership and Administration from DePaul University, a BA from Sarah Lawrence College, and spent some formative time at the University of Cape Town.

Mary Margaret Callahan

Chief Mission Officer

Pet Partners

Mary Margaret Callahan is the Chief Mission Officer at Pet Partners, where she oversees the Therapy Animal Program which registers nine different species.

Responsible for supporting safe and effective animal-assisted interventions for the Pet Partners teams across all 50 states and internationally, Mary Margaret works to ensure highly trained and professional volunteers making a difference in their community while also promoting industry standards to ensure animal welfare.

The daughter of a veterinarian, Mary Margaret grew up surrounded by pets and has a deep appreciation for the strength of the human-animal bond. She lives in a small farm outside the Seattle area with her husband, daughter, and pets including dogs, cats, miniature goats, a mini donkey and an assortment of backyard poultry.

Colleen Campbell

Senior Project Manager

Firefly Partners

Colleen brings more than seven years of digital marketing and communication experience to the Firefly Partners team, with a focus on building data driven strategies and leveraging online tools to support fundraising and communication strategies. She joined Firefly in 2013 and uses her strong project management skills, creativity, and passion for data analysis to every engagement. Prior to joining Firefly, Colleen worked in development and communications for The Global FoodBanking Network, where she developed their online fundraising and communication strategy and managed a major website redesign and online marketing tool migration project. Colleen received a B.A. in international affairs from the University of Colorado. She is a Chicago native now living in Milwaukee.

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March 13, 2019


3:15pm – 4:30pm

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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