baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

From Empathy Mapping to Practical Innovation


Do you know what you need to change right now in order to transform your organization? Is it expanding or focusing your geographic reach? Is it developing digital tools for your staff to have more efficient impact? Is it inviting your community to co-design your work, or telling more personal impact stories?

We’re inspired by this saying, attributed to Antoine de Saint-Exupery: “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”

Our session will explore empathetic methods to unearth practical innovations that can refine your vision and advance your organization’s mission and work. We’ll look at methods to gather data for more clarity on decision making. We’ll show ways you can create prototypes to test with end users. We’ll explore how to use the results of those tests to motivate funders, leadership, and teams. We’ll explain how to turn those prototypes into mature programs, in the context of both established and startup nonprofits.

You’ll leave our session with specific ideas on how to lead your organization in transforming your products, processes, and services through practical innovation design.

Learning Outcomes

  • Learn how to apply the four drivers of innovation—strategy, analysis, logistics, and culture—to your product, process, and service design
  • Learn how to use qualitative and quantitative data and research methods for empathy mapping and user journey modeling
  • Learn how to motivate leadership and attract funders with results from rapid prototyping


Case StudyResearch




April 11, 2018


3:30pm – 5:00pm



CFRE Credits

NFR - 1.5

Collaborative Notes

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Session Evaluation

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