baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

First Look: Peek Nonprofit Digital Metrics From M+R’s Benchmarks Study


Ever wonder how your email, web, social media, and digital advertising results stack up? Come get the baselines you need to drive your organization’s strategies, and get straight answers to your burning questions from some of the industry’s leading experts. The 2019 M+R Benchmarks Study officially launches in late April, but you can get a sneak peek at our annual review of what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.

This year (our 13th!), we have more details and data than ever from hundreds of nonprofits to help you reach the front of the pack.

Learning Outcomes

  • Get a sneak peek at this year’s M+R Benchmarks takeaways about digital fundraising, advocacy, and marketing
  • See how your program stacks up to hundreds of nonprofits in multiple sectors and of all sizes
  • Find out what’s trending in the worlds of email, web, social media, digital advertising, and advocacy




Madeline Stanionis



Madeline Stanionis has been raising money and organizing for 25 years, and figuring out kooky ways to do it for most of that time. She’s led internet strategies, written copy, launched campaigns, produced videos, raised money, schemed, planned, dreamed, and laughed with many organizations, including Planned Parenthood Federation of America, CREDO, The Nation, Ocean Conservancy, Amnesty International USA, the Campaign to Defend the Constitution, Mozilla Foundation, Human Rights Campaign, the Humane Society of the United States, ACORN, NARAL Pro-Choice America, and CARE. Madeline is a frequent speaker and writer at fundraising, advocacy, and technology conferences and publications across the country, and is the author of The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars with E-mail, published by Emerson and Church. Madeline holds a Masters of Social Work from San Francisco State University. She, her husband, rescued greyhound Jem, goats Peanut Butter & Jelly, and chickens (the Dozen Divas) live part-time in Berkeley and part-time in Mendocino where they run a pretty fun and funky inn called The Andiron.

Dustin Kight

Vice President


Dustin Kight came to M+R from the marketing and communications teams at AIDS Action Committee of Massachusetts and Family Equality Council, a national LGBTQ family rights organization. His clients are Planned Parenthood, Union of Concerned Scientists, and The Nature Conservancy. He previously worked with AARP, CARE, National Geographic Society, Unitarian Universalist Service Committee, The Humane Society of the United States, McKesson Foundation, Oxfam America, and Human Rights Campaign. Dustin is a South Carolina native and a graduate of Vassar College, where he studied political science. In August 2018, he moved from Boston, MA to Portland, OR, where he shares a co-working space with his partner, Neil, and their dog, Hank (aka their home).





March 13, 2019


3:15pm – 4:30pm

CFRE Credits

NFR - 1.25

Collaborative Notes

Click here

Session Evaluation

Click here